Archana joins New Tales!

Meet Archana Rai — though around here, she’s simply Arch.

She’s just joined New Tales as our Content Marketing Intern, and trust us when we say this: her story is rooted in genuine human connections.

From growing influencer brands, to connecting universities and students, and even crafting experiential marketing strategies — Arch has pretty much done it all.

Oh, and during lockdown? She casually organized hundreds of events to help future pediatricians in India keep their educational momentum going. No biggie.

Equal parts marketer, storyteller, water baby, and possibly the only person who could sell your soul for the perfect tiramisu. (She has standards. Respect.)

Since moving to France, she’s exploring wines, local culture, and maybe a few too many beaches.

And as a gamer? She started with Barbie dress-ups and Polly Pocket back in 2008, now she's a proud Killjoy and Reyna main in Valorant and loves getting lost in Minecraft.

She’s here to tell stories, build communities, and maybe (definitely) sneak a meme or two into our feeds. We’re thrilled to have her join the New Tales family!