Privacy Policy
(Last updated: 19.09.2025)
Cookie Notice & Privacy Policy
This Cookie Notice & Privacy Policy describes our policies and procedures on the collection, use and disclosure of your information when you use our services, our Website as well as our Games (collectively the “Services”) and tells you about your privacy rights and how the law protects you. "We", "us" or "our" in this Agreement refers to New Tales SAS, 32 rue Pasteur, 78000 Versailles, France. “You” means the individual accessing or using the Services, or the company, or other legal entity on behalf of which such individual is accessing or using the Services, as applicable. “Website” refers to New Tales’ website, accessible from https://www.newtales.com and Games refers to New Tales’ action RPG “Fading Echo” and any of New Tales’ future interactive entertainment software products.
Cookie Notice
Cookies are small text files which are sent to your browser by the websites you visit. When you visit our Website again, the cookie allows our Website to recognise your browser, your preferences or your activity on our Website. We use cookies and similar tracking technologies (such as flash cookies, beacons, tags, and scripts) because they help us make your Website experience more enjoyable by letting you navigate between pages efficiently, letting us analyse how well our Website is performing, and improving your experience. You can manage and control the use of cookies through your browser, including removing cookies by deleting them from your browser history when you leave our Website.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser. We use both session and persistent cookies for the purposes set out below.
We classify cookies in the following categories:
Strictly Necessary Cookies
These cookies are necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for Websites, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Functional Cookies
These cookies allow us to remember choices you make when you use the Website, such as remembering your login details or language preference. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you use the Website.
Analytical Cookies
These cookies allow us to count visits and traffic sources, so we can measure and understand the use of our Website. They help us know which pages are the most and least popular and see how visitors move around the site. For website analytics purposes we use Google Analytics. This also means we share information about the use of our Website with our social media, advertising and analytics partners: for more information see here. The cookies we use do not enable any Website visitor to be individually identified and will only be used for website analytics purposes.
Performance Cookies
These cookies are used to measure and understand the key performance indexes of our Website to help in delivering a better user experience for visitors.
Advertisement Cookies
These cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.
You can opt-out of each cookie category (except strictly necessary cookies) by clicking on the link below.
Privacy Policy
Personal Information We Collect
The personal information we collect depends on what Services you use and how you use them.
We collect information (a) you provide directly to us when you register to use our Services, request marketing from us or otherwise communicate with us (e.g., via email, customer support or through in-Game features); (b) when using and interacting with our Services; and (c) which we receive from third parties when you access our Games through third-party platforms (e.g. Steam, Xbox Live, PlayStation Network). These third parties have their own privacy policies, and we are not responsible for their practices. We encourage you to review their policies.
The types of information we may collect include:
Identity and profile data, such as first and last name, age, user/account name and ID, platform account IDs (e.g. Steam ID, Xbox Live Gamertag);
Contact data, such as address, email address (or other online contact information) and telephone number;
Usage data, such as data generated by your interactions and choices on our Website and in-game (including interactions with the game client), progression and achievements in-game, preferred settings, user generated speech and text, and information about how and when you use our Services, such as session duration, features accessed, and crash reports and other data related to bugs and errors;
Technical and browsing information, such as device type, operating system and platform, hardware specifications, Game version, IP address, browser type and version, browser language, time zone setting and location, internet service provider information, and technical data on the devices you use to access our Services, information that your browser sends whenever you visit our Website;
Other user data, such as customer support messages, and information you provide through in-game features, feedback forms, surveys and through participation to playtests, contests, events and influencer programs.
Use of Your Personal Data
We may use Personal Data for the following purposes, based on the legal basis outlined under GDPR:
To develop, provide, operate and improve our Services, including the following:
To facilitate account creation, registration and authentication;
To provide access and login to the Game, saving progress, settings, and other user account management data;
To optimize performance and stability, and enhance game design;
To deliver updates and patches;
To provide and manage access and participation to contests, events and influencer programs;
To ensure security and prevent fraud, cheating, abuse, hacking, exploitation of game mechanics and/or the violation of our agreements with you (e.g. our End User License Agreement).
Legal basis: Performance of a contract (Article 6(1)(b) GDPR) or legitimate interests (Article 6(1)(f) GDPR)
To attend and manage your requests to us and to provide customer support.
Legal basis: Performance of a contract (Article 6(1)(b) GDPR) or legitimate interests (Article 6(1)(f) GDPR)
To send you newsletters and/or similar marketing communication related to our Services, such as signing up for playtests, early access versions, optional surveys and/or contests.
Legal basis: Consent (Article 6(1)(a) GDPR) whenever required, or legitimate interests (Article 6(1)(f) GDPR)
To comply with our legal or regulatory obligations or the processing is necessary for the establishment, exercise or defence of legal claims.
Legal basis: Compliance with a legal obligation (Article 6(1)(c) GDPR)
Retention of Your Personal Data
We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. When we have no ongoing legitimate need to process your personal information, we will either delete or anonymize it. We may retain your Personal Data for a longer period to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
Your rights in relation to Personal Data and how to exercise them
Under certain circumstances you have the following rights:
the right to request a copy of the Personal Data we hold about you;
the right to request correction of inaccurate or incomplete data;
the right to request erasure (“right to be forgotten”) of your Personal Data, subject to legal limitations (e.g., we may retain data to comply with legal obligations);
the right to object to the processing of your Personal Data based on legitimate grounds or for direct marketing purposes;
right to withdraw consent at any time where the processing is based on consent.
To exercise such rights and if you have any questions about how we collect, store and use Personal Data, then please contact us at: privacy@newtales.com.
Third Party Access to your Personal Data
On occasion, we may need to share your Personal Data with third parties. We may only share Personal Data where we are legally permitted to do so, when it’s reasonably necessary to provide our Services (including as described in this Privacy Policy), or as is required under applicable law. For example, we may pass your Personal Data to third parties such as:
service providers to enable us to provide our Services to you (including external service agencies and other professional advisers such as accountants, auditors and legal advisors). E.g. we may engage third-party service providers to perform functions on our behalf, such as hosting, analytics, customer support, and payment processing. These providers are contractually obligated to protect your data and only process it in accordance with our instructions;
third-party platforms when you access our Games through platforms like Steam, Xbox, PlayStation, or Nintendo. In this case we may share limited data (e.g., user ID) to enable account linking and gameplay functionality, subject to their privacy policies.
In certain circumstances, please note that we may be required to disclose Personal Data under applicable law or regulation, including to law enforcement agencies or in connection with proposed or actual legal proceedings (e.g. a court or a government agency). If we are involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.
Transfer of Your Personal Data outside the European Economic Area (EEA)
Your information, including Personal Data, is processed at our operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of your country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.
Where necessary, we will enter into standard European Commission approved form model data protection clauses with our external service providers and business partners in relation to services that they may provide that involve processing data from locations outside of the EEA for which we are data controller.
Security of Your Personal Data
We have in place appropriate technical and organisational security measures to protect your Personal Data against unauthorised or unlawful access and/or use, and against accidental loss, damage or destruction. We put in place strict confidentiality agreements (including data protection obligations) with our third party service providers. The security of your Personal Data is important to us but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
Children's Privacy
We do not intend to, and do not knowingly, collect personal data from individuals under the age of 16. If we become aware that personal data has been collected from a child under 16 (or a lower age, depending on local law, but not below 13) without verified parental consent, we will promptly delete it. If we decide to collect such data in the future, we will do so only in full compliance with applicable GDPR requirements, including obtaining verifiable parental consent where necessary. Any data collection by third-party platforms (e.g. Steam, Xbox, PlayStation) is separate and governed by their respective privacy policies.
Links to Other Websites
Our Website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.
Complaints
While we hope that you will not need to, if you want to complain about our use of Personal Data please send an email detailing your complaint to: privacy@newtales.com. You also have the right to lodge a complaint with the relevant supervisory authority: Commission Nationale de l'Informatique et des Libertés, 3 Place de Fontenoy TSA 80715, 75334 PARIS CEDEX 07; Tél : 01 53 73 22 22; online form for complaints: https://www.cnil.fr/fr/plaintes.
Changes to this Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy via in-game notifications, email our Website and update the "Last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page and your continued use of the Services constitutes acceptance of the updated policy.
Contact Us
If you have any questions about this Privacy Policy, you can contact us by email: privacy@newtales.com